creative tiger blog

12 Reasons to Be Online

4/15/2011 | Posted By Shawna Gustin

Marketing on the Internet is not really a choice anymore, but has almost become a necessity in today's marketplace. No company can afford to ignore the fact that online marketing is now a multi-billion-dollar business. Those businesses without an online presence are missing out on a goldmine of potential customers.

Like anything, there are exceptions to the rule and marketing on the Internet may not suit absolutely every business. However, claiming to be the exception is often a disguise for making excuses.

Reality is; that some businesses fail to appreciate the revenue potential of Internet marketing. Others simply fear change, or put Internet marketing in the too hard basket and hope that it will go away. Unfortunately for them, Internet marketing is growing every day. There will come a time when they will lose business, simply because they lack an Internet presence. For many businesses, that day has already arrived.

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The Importance of Marketing

3/20/2011 | Posted By Shawna Gustin

Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service.

A company must invest in marketing so as not to miss the opportunity of being discovered. If expense is to be considered, there are cost-effective marketing techniques a company can embark on such as pay-per-click ads and blogging.

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The Psychology of Website Design

3/1/2011 | Posted By Shawna Gustin

There are few things more important to a successful website than its design. In many respects, it's the window to the soul of an Internet business as well as the people behind it. Portals busy with too many elements fail, in that they attempt to express too much, confuse visitors and make interaction stressful. On the other hand, those which are too barren or sparse fail to build trust or convey purpose with users clearly. Is there a successful middle ground? A virtual place where satisfying end-user needs and designer creativity meet to fulfill the objectives of those running a website? That balance is certainly the goal, but how do we (the collective of Web professionals) get there without alienating either essential group? For full story, read More

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